Bringing novel and exciting mints to the candy world is business as usual for the Hershey’s company, who acquired the ICE BREAKERS brand from Nabisco in 2000 for $135 million. Since that purchase, this brand of chewing gum and mints has undergone many reinventions in both flavor and form and keeps the icy-cool fire burning with their recent release of… read more
Morinaga America, Inc., the company that manufactures the exotic and highly delicious chewing gum sized candy, Hi-Chew, has debuted Dragonfruit as a new flavor that promises a super-fruity taste bud adventure in every bite. This unique flavor, voted number one in Hi-Chew’s “East Meets West Flavor Challenge,” is joining the company’s new “Superfruit Mix,” a variety of power-fruit flavors including… read more
In a new push by Hershey’s, the TAKE5 candy bar, a grassroots favorite, has been reinvented and taken under the wing of the highly popular Reese’s brand to attract a whole new generation of candy-hungry consumers. The TAKE5 Bar is five layers of sweet and salty goodness that incorporates crunchy pretzels, smooth peanut butter, salty peanuts, and sweet caramel into… read more
