Category: News

Hi-Chew Releases New Dragonfruit Flavor

Hi-Chew Releases New Dragonfruit Flavor

Morinaga America, Inc., the company that manufactures the exotic and highly delicious chewing gum sized candy, Hi-Chew, has debuted Dragonfruit as a new flavor that promises a super-fruity taste bud adventure in every bite. This unique flavor, voted number one in Hi-Chew’s “East Meets West Flavor Challenge,” is joining the company’s new “Superfruit Mix,” a variety of power-fruit flavors including… read more

Hershey’s Moves Take5 Brand Under Reese’s

Hershey’s Moves Take5 Brand Under Reese’s

  In a new push by Hershey’s, the TAKE5 candy bar, a grassroots favorite, has been reinvented and taken under the wing of the highly popular Reese’s brand to attract a whole new generation of candy-hungry consumers. The TAKE5 Bar is five layers of sweet and salty goodness that incorporates crunchy pretzels, smooth peanut butter, salty peanuts, and sweet caramel… read more

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